Spotlight on: Born Free

It’s been quite a bit since I’ve done on of my “Spotlight” series posts – which again is a series of posts featuring brands, both large and small, that have that have a mission to create fashionable things of great quality and are Made in the USA for men, women, and children too.

So when an email about Born Free Hit my inbox recently, I was very intrigued to check it out. Coming as a vision of the Shopbop team where they explain

“Shopbop joined forces with Born Free, (led by John Megrue), Anna Wintour and Diane von Furstenberg in conjunction with Amazon Fashion, MAC AIDS Fund and 22 leading women in fashion, in an effort to raise awareness and support for the elimination of mother-to-child HIV transmission. The 22 top designers who have contributed to the collection are mothers themselves and therefore, strongly connected to this initiative.”

At first I thought to myself, it sounds great, but where is it made?! And SO surprised to see a majority of the items are in fact made in the USA, even when some of the collaborating brands themselves don’t manufacture in the USA. This was also delightful to read “the entire collection, including clothing and accessories for women and children, is based on prints from Wangechi Mutu, a celebrated Kenyan-born New York- based visual artist.” How awesome is that?! Let’s bring more things like this to fruition!

Many of the grown up looks come with a child version as well! I love the idea of this.

I wish more stores and brands would undertake jobs of this size – this is what ethical fashion can look like! Any suggestions or recommendations on who you would like me to feature next?