Move over American Apparel, Marine Layer is the new kid in town making waves. You may be familiar with this image below, it’s the head image at my Shop Made in the USA page, and makes a subtle but important statement. So I knew Marine Layer would be the perfect brand to feature in my next Spotlight series, where I feature great brands manufacturing in the USA.
I love the short and sweet story on their website
Everyone has a few perfect shirts. The ones that fit you just right; broken in over years of washing.
THE DAY HIS GIRLFRIEND THREW AWAY HIS FAVORITE SHIRT, MIKE NATENSHON STARTED WORKING ON MARINE LAYER
…that was perfectly soft and great fitting right out of the gates. It took a couple of big credit card bills and over a year of development to make the first run of shirts, but they were worth the wait.Mike set up “shop” in his living room in San Francisco and sold the first hundred shirts in just a few weeks.
Mike set up “shop” in his living room in San Francisco and sold the first hundred shirts in just a few weeks. Every step of our production process happens in California. This minimizes our environmental footprint and supports three American factories that have been in business for over 25 years.
Our custom fabric is a blend of two yarns, Pima Cotton and MicroModal, produced by Lensiz AG. Modal is a bio-based fabric that comes from recycled Beech Wood
In a perfect world, couldn’t all brands envision themselves like that? It’s SO bizarre that they don’t already (because for most, it’s not a labor of love, but of money).
I’m lucky to have discovered the brand a year ago when I was researching brands that are Made in the USA, but also because we have a store here in San Francisco (where they’re still centralized!). But I see they are growing, so lets support small brands like these that are making strides! I’m saving up to bring home an awesome coat I saw in their store! But also have an eye on their crazy soft tshirts and cute button up shirts (PLUS, it’s not just women’s clothes, LOTS of things for men too!)