Im mad, and really upset. I’ve tried so hard the last year to make some big strides in reconstructing my wardrobe, and continuing to learn what really happens when our clothes are made. I stripped my entire wardrobe of anything from Forever 21 (I donated it all), and have kept my promise that when I buy new clothing, it will only be US made. Then I read something like this, Forever 21 will be opening more stores with cheaper clothes, and I think how?? WHY??
These F12 Red stores, as they’re calling them, will focus on selling the cheapest basics already carried at Forever 21 in one separate store. It just seems they’re going the absolute opposite way. A few of the comments on that post were so cringe worthy too –
“Regular F21 shoppers like myself understand that these aren’t items made to last a lifetime–they’re fad items for a reason…Seriously, I love this company. It’s impressively on-trend (like, right there with the designers…) and I’ve gotten some amazing pieces from the store. Long live F21!!!”
“I love F21 but some of their stuff is way over priced”
It just proves how unaware people are at the severity of this issue
This video is almost a year old, but still rings so true.
The video is absolutely right in saying there is a complete disconnect between how the item is made and the consumer. It’s an unsustainable business model, and completely irresponsible. I wasn’t going to publish this post at first…for many reasons – I’m not perfect, I don’t have a solution for everyone, and it’s hard to write and read such words on a blog. But you know what, people are dying to make stupid fucking tshirts and we want to pretend like nothing is going on?
I’d love to hear your guys’ opinions on this – good and bad. It’s a conversation we need to start having more.