Happy Friday! I love highlighting brands for the Spotlight, especially when they’re brands I support through my own wardrobe. I have been lucky enough to replace old crappy tees with some awesomely soft and durable Velvet ones! They’re one of those brands I love to support! Their about page states
It began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today it has evolved into full collections recognized for their meticulously crafted, clean elevated staples. Helmed by Creative Directors Jenny Graham & Toni Spencer, the collections are created using only the finest fabrics and are manufactured primarily in the United States.
So I noted, as the quote does, they seem to be making more items overseas. Mainly synthetic knits in China and woven pieces in India, where those items are primarily made now (where cotton items typically USA made, hence why you see more cotton basics and denim made here.) I guess it’s a bummer, but just the way it is. This is why I always reiterate to check your tags before purchase, because the brands you know as hardcore Made in USA just don’t seem to be sticking to that 100% anymore.
Hoping I can get this brand on your radar if it wasn’t already!