I found out about Reformation in the oddest way possible – at the thrift store!
What I thought was a typical weekend for me at the thrift store, going from rack to rack like I normally do, turned out not as typical. I noticed tons of brand new dresses from this brand Reformation! All made in the USA! I called up a very fashionable friend of mine who works in the industry (but has since moved out of San Francisco) and she let me know they had just had a sample sale in SF. So it looks like the loot I had come across were sample sale leftovers. I scooped up armloads of these items to try on. Sadly, the sample sale sizes were way too tiny for me, other pieces were true samples (aka garments that were not finished.) None of it came home with me, but petite industry friend was able to go back later and get lots of things for herself! And the more that I looked into the brand, the better I liked them for their sustainability endeavors.
“Created in 2009 by Yael Aflalo, we design and manufacture the majority of our limited-edition collections in our factory headquarters in downtown Los Angeles. All other garments are produced by responsible manufacturing partners here in the U.S. or abroad using sustainable methods and materials. We source sustainable fabrics and vintage garments while incorporating better practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact of conventional fashion. It is our mission to lead and inspire a sustainable way to be fashionable.”
The brand is aiming to make transparency and sustainability of buying, caring for, and reusing fabrics a larger part of the fashion conversation (similar to how Everlane does.) I like their washing tips on their website! *especially since I hate laundry*
1. Only wash when needed
2. When you can, skip the dryer
3. Wash cold
4. Spot clean if you can, instead of washing the whole thing
5. Freeze your denim instead of washing
Oh yeah, their clothes are pretty darn cute too