I have one goal by the end of the month, to buy a quality coat. Not a jacket, not a sweater, but a real coat that will keep me warm. So when I was doing my made in USA shopping rounds last month, this coat by this brand Fidelity caught my eye. You don’t see too much outerwear made here, so I thought I’d look a little more into the brand. What I found was a heritage brand that had been manufacturing coats for the military. Fidelity manages to span from utility to fashion – these are the type of brands we should strive to support!
Their about section states
“Fidelity Sportswear was established in 1941 in Boston, Massachusetts as a military supplier to the US Navy. Gerald & Stewart Webber, the present day owners of Fidelity Sportswear, have been involved with the company since their youth. Their father, Edward Webber, was an original partner in the American outerwear company and worked with his sons in the factory in their teenage years. The brothers have maintained a hands-on approach to the family business and remain active in all areas of the company. To this day, all manufacturing takes place in Boston under one roof with the hands-on supervision of brothers, Gerald & Stewart Webber.”
Just look at how awesome their latest lookbook is!
Photography : Shane Godfrey
The way I see it, there are coats of worse quality out there going for the same price (or for more), one by Fidelity will last you a very long time. It is worth the investment.
PS. I know it’s been a little quiet over here, I’m working on some Halloween costume posts that will be coming soon!