Everlane Style

This a story about Everlane & me.

Thrift Eye, Everlane store San Francisco

A few years ago when I adopted my sustainable shopping rules, my relationship with clothes and fashion completely changed. Thus, my relationship with this blog changed too. I couldn’t just shop anywhere, how could I when that meant I was supporting brands that were directly responsible for killing people? Now, I had to do research to find and connect with brands that were doing better (for people working there and the planet.)

My biggest change of course, was a self imposed rule that if I bought new clothing, it would have to be made in the USA. This pushed me away from trends and pushed me towards a closet of quality. I won’t lie, Everlane has been one of those brands that kind of stumped me. They don’t hide where their clothing is made (both countries and their factories,) but the brand braves itself on being radically transparent and paying their employees fair wages.

Thrift Eye, Everlane store San Francisco

So when Everlane launched a real store in San Francisco, I had to go in and try things on in person. Buying online never lets you get a better feel of items. I already own a trench coat & few tops from their brand. But I had heard so many raving reviews of their pants. Over here in my closet, I’ve been sick of my skinny jeans…so much that I’ve been wearing the same dresses and skirts more, even with sneakers, just so I don’t have to wear jeans to work. I tried on the wide crop leg pant and I’m in love!

Thrift Eye, Everlane store San Francisco

But I didn’t buy the pants on this visit. I mulled over the price. I made up my mind to go later in the month and buy them. And then I found the same pants, in another color, second hand at Wasteland. I would still like to come into the Everlane store at some point. I would like to get the pants in another color and maybe another fit. What I did purchase though was a pair of underwear, which recently launched. So far, they fit well and feel good! Hooray for sustainable underwear too!

Thrift Eye, Everlane store San Francisco

Spotlight on: Seea swimwear + Shopbop Sale

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

Ever since visiting Tulum in December, I have had beach on my brain. But since then too, I’m realizing I’ve been wearing the same suits over and over. And they just kind of don’t fit my style anymore. I was browsing Shopbop recently and came across this new (to me) brand Seea and I’ve totally fallen in love with almost everything. And then fell in love even more after hearing their brand philosophy and that they’re made in the USA!

A distinctive brand, Seea is dedicated to the pioneering women who first braved the waves, and to every woman who has ever searched for a suit that is feminine, comfortable, and fun. An elegant mix of retro-modern shapes and contemporary colors and prints, Seea strikes the perfect balance between surf function and style.

Committed to domestic production and sustainable design, Seea suits are a locally crafted, 100% Californian product, right down to the famous breaks they are named after. Even small details, like the hangtags, are vintage made and multi-use, printed by letterpress, and complete with a hair band for your next surf session.

A brand I can definitely get behind! The older I get, the more body conscious I get too? (yes, that question mark is supposed to be there because body positivity is a roller coaster for me.) Some days I feel confident enough to wear a bikini, other days I want to wear a one piece. What matters to me more is a great fit and great quality.

*images courtesy of Seea website
Seea Swimwear

Seea Swimwear

Seea Swimwear

Seea Swimwear

Seea Swimwear

Pieces like these and others are part of the awesome Shopbop sale going on right now through April 14th with the code EVENT18

Shopbop

Spotlight on: Clu + Shopbop Sale!

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

I love these posts because many of the brands are actually brought to my attention as I’m thrifting – where thrifting puts you in direct tactile contact with thousands of brands in one swoop. So my first knowledge of Clu was when I bought this dress! It’s comfy and cute, I wear it ALL the time. Clu seems to be that flowy & feminine brand – you’ll see LOTS of ruffles. Contrasts between cotton & chiffon, starched & flowing within the same piece. But yes, you’ll notice that their knit pieces are not made in the USA (where I’ve explained before, knit manufacturing is typically not a specialty of the USA fabric industry.) The cotton pieces, which seem to make up 90% of the merchandise are definitely made in the USA though!

Clu USA

Clu USA

Clu USA

Clu is one of the brands sold by Shopbop, one of my favorite online retailers that heavily carries made in USA brands! They one of my widget sponsors, but I shop there myself all the time. They’re having another big annual sale again for the next few days. Checkout some of the Clu items, but really, they have so much! See details of sale here.

Spotlight on: Reformation

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

I found out about Reformation in the oddest way possible – at the thrift store!

What I thought was a typical weekend for me at the thrift store, going from rack to rack like I normally do, turned out not as typical. I noticed tons of brand new dresses from this brand Reformation! All made in the USA! I called up a very fashionable friend of mine who works in the industry (but has since moved out of San Francisco) and she let me know they had just had a sample sale in SF. So it looks like the loot I had come across were sample sale leftovers. I scooped up armloads of these items to try on. Sadly, the sample sale sizes were way too tiny for me, other pieces were true samples (aka garments that were not finished.) None of it came home with me, but petite industry friend was able to go back later and get lots of things for herself! And the more that I looked into the brand, the better I liked them for their sustainability endeavors.

“Created in 2009 by Yael Aflalo, we design and manufacture the majority of our limited-edition collections in our factory headquarters in downtown Los Angeles. All other garments are produced by responsible manufacturing partners here in the U.S. or abroad using sustainable methods and materials. We source sustainable fabrics and vintage garments while incorporating better practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact of conventional fashion. It is our mission to lead and inspire a sustainable way to be fashionable.”

The brand is aiming to make transparency and sustainability of buying, caring for, and reusing fabrics a larger part of the fashion conversation (similar to how Everlane does.) I like their washing tips on their website! *especially since I hate laundry*
1. Only wash when needed
2. When you can, skip the dryer
3. Wash cold
4. Spot clean if you can, instead of washing the whole thing
5. Freeze your denim instead of washing

Oh yeah, their clothes are pretty darn cute too

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling
All photos from thereformation.com