Spotlight on: Seea swimwear + Shopbop Sale

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

Ever since visiting Tulum in December, I have had beach on my brain. But since then too, I’m realizing I’ve been wearing the same suits over and over. And they just kind of don’t fit my style anymore. I was browsing Shopbop recently and came across this new (to me) brand Seea and I’ve totally fallen in love with almost everything. And then fell in love even more after hearing their brand philosophy and that they’re made in the USA!

A distinctive brand, Seea is dedicated to the pioneering women who first braved the waves, and to every woman who has ever searched for a suit that is feminine, comfortable, and fun. An elegant mix of retro-modern shapes and contemporary colors and prints, Seea strikes the perfect balance between surf function and style.

Committed to domestic production and sustainable design, Seea suits are a locally crafted, 100% Californian product, right down to the famous breaks they are named after. Even small details, like the hangtags, are vintage made and multi-use, printed by letterpress, and complete with a hair band for your next surf session.

A brand I can definitely get behind! The older I get, the more body conscious I get too? (yes, that question mark is supposed to be there because body positivity is a roller coaster for me.) Some days I feel confident enough to wear a bikini, other days I want to wear a one piece. What matters to me more is a great fit and great quality.

*images courtesy of Seea website
Seea Swimwear

Seea Swimwear

Seea Swimwear

Seea Swimwear

Seea Swimwear

Pieces like these and others are part of the awesome Shopbop sale going on right now through April 14th with the code EVENT18

Shopbop

Spotlight on: Clu + Shopbop Sale!

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

I love these posts because many of the brands are actually brought to my attention as I’m thrifting – where thrifting puts you in direct tactile contact with thousands of brands in one swoop. So my first knowledge of Clu was when I bought this dress! It’s comfy and cute, I wear it ALL the time. Clu seems to be that flowy & feminine brand – you’ll see LOTS of ruffles. Contrasts between cotton & chiffon, starched & flowing within the same piece. But yes, you’ll notice that their knit pieces are not made in the USA (where I’ve explained before, knit manufacturing is typically not a specialty of the USA fabric industry.) The cotton pieces, which seem to make up 90% of the merchandise are definitely made in the USA though!

Clu USA

Clu USA

Clu USA

Clu is one of the brands sold by Shopbop, one of my favorite online retailers that heavily carries made in USA brands! They one of my widget sponsors, but I shop there myself all the time. They’re having another big annual sale again for the next few days. Checkout some of the Clu items, but really, they have so much! See details of sale here.

Spotlight on: Reformation

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

I found out about Reformation in the oddest way possible – at the thrift store!

What I thought was a typical weekend for me at the thrift store, going from rack to rack like I normally do, turned out not as typical. I noticed tons of brand new dresses from this brand Reformation! All made in the USA! I called up a very fashionable friend of mine who works in the industry (but has since moved out of San Francisco) and she let me know they had just had a sample sale in SF. So it looks like the loot I had come across were sample sale leftovers. I scooped up armloads of these items to try on. Sadly, the sample sale sizes were way too tiny for me, other pieces were true samples (aka garments that were not finished.) None of it came home with me, but petite industry friend was able to go back later and get lots of things for herself! And the more that I looked into the brand, the better I liked them for their sustainability endeavors.

“Created in 2009 by Yael Aflalo, we design and manufacture the majority of our limited-edition collections in our factory headquarters in downtown Los Angeles. All other garments are produced by responsible manufacturing partners here in the U.S. or abroad using sustainable methods and materials. We source sustainable fabrics and vintage garments while incorporating better practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact of conventional fashion. It is our mission to lead and inspire a sustainable way to be fashionable.”

The brand is aiming to make transparency and sustainability of buying, caring for, and reusing fabrics a larger part of the fashion conversation (similar to how Everlane does.) I like their washing tips on their website! *especially since I hate laundry*
1. Only wash when needed
2. When you can, skip the dryer
3. Wash cold
4. Spot clean if you can, instead of washing the whole thing
5. Freeze your denim instead of washing

Oh yeah, their clothes are pretty darn cute too

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling

Reformation, reformation clothing brand, made in the USA, sustainable fashion, upcycling
All photos from thereformation.com

Spotlight on: Shoshanna

You’ll be able to follow all of these spotlight posts here, but also keep up with my Made in the USA series here.

I have vacation on my mind, I’m overdue for one *but have none planned* so I’ll daydream from the internet instead. Shoshanna is a Made in the USA brand I’ve had my eye on for a while (I currently own one dress by the brand!) So it was pleasant to see that their bathing suits are also manufactured in the US. As someone who follows this industry closely, it’s refreshing to see – many brands that once used to manufacture in US factories have slowly started to move some of their production overseas. First banking on their ethical popularity, and then all of a sudden switch gears to another song when profits outweigh consciousness. So we must continue to encourage brands to be as ethical as possible.

Shoshanna and her brand are known for stylish dresses. So these bathing suits are just as cute. If you can’t tell, I’m a sucker for a one-piece swimsuit! All these photos were borrowed from their 2016 swim lookbook. Click on the images to head on over to their site.

Shoshanna, Shoshanna swimwear, Made in the USA

Shoshanna, Shoshanna swimwear, Made in the USA

Shoshanna, Shoshanna swimwear, Made in the USA

Shoshanna, Shoshanna swimwear, Made in the USA

Shoshanna, Shoshanna swimwear, Made in the USA

Shoshanna, Shoshanna swimwear, Made in the USA

And because Shopbop is my favorite online store stocking Made in USA clothing (they’re also one of my ad sponsors you see in my blog sidebar) I wanted to let you know they’re having a big sale until the 7th, which includes Shoshanna merchandise and so many more Made in the USA brands I love!

Shopbop sale